Your readers, buyers and community, connected.

Today

Replies, comments and DMs waiting on you, on Substack and Skool, oldest, newest or most valuable first. Five people to talk to today, and why. Everyone new this week: who subscribed, joined your Skool community, or joined your Kit or systeme.io list. Someone who joined in two places is shown once.

Subscribers: everyone, and how you know them

Everyone on your list, with their stage: Reading, Talking, Close or Drifting. Click someone and their whole relationship with you is there at once:

• How you know them: whether you follow each other, their comments, your DMs, what they bought on Gumroad, their Kit tags, and when you last talked.
• Also known as: the same person on Skool or under another email, linked for you to confirm.
• Who they are: their public Substack profile and how they compare with your other subscribers.
• Don't contact: one click, and Studio and Claude leave them out of follow-ups.

Thanks & losses shows who recommended you, restacked you, bought or went paid and hasn't heard from you since, and who left, starting with people you knew.

My own Subscribers page. Names, emails and profiles are hidden.

Customers: everyone who bought, subscribed or not

Every Gumroad buyer, including the many who never subscribed to your Substack. Filter by product, paid or free, date, refunds, and whether they said yes to your emails, and see at a glance who you could invite to your publication.

Click a customer for everything they bought and when, what they've spent, whether they subscribe, and their other accounts, with a link straight to your DMs. It's the history a good CRM keeps, built from data you already have and kept on your own computer.

My own Customers page. Names and emails are hidden.

Collaborations: start with the writers who already know you

Substack's Creator matches show the writers whose readers overlap yours most. Studio adds what you already share with each one: whether they subscribe to you or recommend you, have bought from you, are on your Kit list or in your Skool, how often you've written to each other, and whether you follow or recommend them.

Warmest first puts the writers you already know ahead of strangers with a bigger overlap. Someone who reads you and buys from you is an easier ask. Open in Claude starts the conversation: Claude reads what you share with that writer and drafts the pitch for you to edit.

My own Collaborations page. Writers' names, publications and bios are hidden.

Insights

The Notes and posts that bring in subscribers, signups by source as Substack counts them, and who each source brings: whether those subscribers read, only open, or pay, and how long they take to pay. Then Notes by tag, your Medium stories and what readers highlighted, which links and posts bring in sales, and your Skool community over time.

Your Notes, sorted for you

Studio puts every Note into one of five kinds, using cut-offs from your own Notes, and tells you what to do with each:

• Reach and subscribers: repeat the format, or turn it into a post.
• Reach, no subscribers: ask for the subscription next time.
• Small but converting: restack or reshare it.
• Small, got replies: conversation starters.
• Quiet: rework it or let it go.

The Map shows every Note as a dot: how many new people it reached (followers and people not yet connected to you, never your own subscribers) against the subscribers it brought. Click a dot to open the Note. The When tab shows whether the day and time you post make a difference, and says so plainly when they don't.

My own Notes, all 2,404 of them. Your map will look different.

When growth flattens, see why

Trends shows your Notes month by month. It shows who saw them (your subscribers, your followers, or people not connected to you), how many you posted and how far they reached, and how much people engaged. It sums up what changed in one sentence at the top.

Then it shows what to do about it. Kinds of Notes over time uses today's cut-offs for every month, so you can see whether your Notes that reach and convert are getting rarer. Signups a month shows how many new subscribers came from Notes and profile discovery, out of all of them. Tags over time compares your topics quarter by quarter.

Add a marker when you change something, like "started ending Notes with a post link" or "new welcome email". It shows as a line on every Notes, Posts and Conversion chart, so you can see whether the change helped. Changes to your Substack profile are marked for you.

My own Notes since August 2024: over time they reached fewer people outside my followers. That kind of slowdown is hard to spot one Note at a time.

Schedule and your weekly plan

Your scheduled Notes and posts as a list or a calendar. Drag a Note to another day or hour, with 5 seconds to undo. Tell Claude how you post (a slot at 9:00, three Opinions a week): it tags your Notes, shows what's empty up to 92 days ahead, and fills gaps from your drafts.

Give your best work a second life

Posts sorts your newsletters into five kinds, like your Notes: which reached people who don't subscribe, which brought subscribers, and what to do with each.

Reuse lists your posts at least 30 days old that brought subscribers or Gumroad sales, or reached many people who don't subscribe, and that you haven't turned into Notes yet. The ones that brought the most subscribers or sales come first. Open in Claude writes Notes from one, or a new post.

Trends shows your posts quarter by quarter: signups per 1,000 views and open rate, output and reach, the Gumroad sales that probably came from each quarter's post links, and your posts next to your Notes. When both slow down together, it's your audience that changed, not one format.

From Medium, pick a story and who it's for (readers of your posts on that topic, your most engaged readers, your buyers): Claude proposes new angles, writes the one you pick and saves it as a Substack draft for you to finish.

My own Posts page.

Home, and Claude's tools

Your own board of routines (Morning, a launch week with a countdown) with ready-made prompts you open straight in Claude Desktop. In Claude: schedule Notes and posts, send DMs, answer comments, post and reply on Skool, build your Skool courses, and ask questions about all of it.